In my Advertising and Marketing Communications class, we recently learned about a new perspective regarding innovations and how to effectively promote these innovations. We watched a TED Talks by Simon Sinek on his perspective called the Golden Circle. The Golden Circle consists of three elements; Why, How and What.
Many businesses are aware of what their product/idea is, and how they achieve a desired goal associated with this product/idea. But why are they doing this? Simon Sinek’s perspe
ctive starts with the center of the bulls eye, or the Why. As mentioned, many people and businesses are aware of their What and their How, but not their Why. When companies try to promote or communicate an idea or product, they often focus on the outer rings, but not the center of the bulls eye- the Why. By working from the inside out (Why, How, What) versus outside in (What, How, Why), leaders are able to be constantly reminded of Why exactly they are doing what they’re doing.
Why are you pursuing your dream?
Why are you motivated to do this?
Industry leaders and innovators focus on why they are pursuing a goal; next, they focus on how they will achieve this goal, and what they will ultimately get out of achieving this goal.
What is Simon Sinek’s main message behind this perspective? People don’t buy what you do, they buy why you do it. In order to be profitable over a long duration of time, companies must be able to step back and remember why exactly they are in business. With the hustle and bustle of the corporate world, it is often much too easy to forget why one first started a venture, or why this venture is so important.